In Good Company

A regular newsletter for small business owners who want the business to work for them.

Somewhere along the way your business became the boss. It sets your hours, limits your holidays and takes more than it pays you. And running a small business can be isolating, because it’s hard to make changes when you’re the only person in the room.

Your business can support the life you want outside work. It doesn’t take more hours or more willpower. It takes a business built around what customers value, supported by good systems, and staffed by people who care.

In Good Company explores that change in three phases, one practical step at a time:

1. Building the business around what customers value. Getting clear on what your customers really want, so your business is good value for them and profitable for you.

2. Using technology as a partner. Choosing and using systems that keep you accurate and consistent while taking less of your time.

3. Hiring for values. Finding people who care about your customers as much as you do, and giving them the systems to do it well.

You’ll also hear from other small business owners through case studies and interviews, so you can see how others have done it and know you’re not on your own.

Every issue gives you one practical idea to try, drawn from real businesses, including my own.