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Overview
A practical workshop with behind-the-scenes examples showing how small businesses use email to boost loyalty and sales without much cost!
How to use good email marketing
Looking for cost-effective ways to raise your profile with existing customers, encourage loyalty and win repeat business? This workshop is designed to inspire you.
It’s also for you if you want new customers to know, love and trust your business from their very first interactions.
Maybe you’ve tried email marketing and lost heart?
Perhaps you weren’t seeing results, or you find it all too easy to avoid sitting down to write a regular email. In this workshop I’ll introduce you to some busy small business owners (including me!) who have found a way to make email marketing part of their business, and have reaped the benefits.
What you’ll take away
Real, behind-the-scenes examples of how small businesses use email to build connections
Ideas for creating content your customers enjoy reading
A chance to bring your own questions and issues for us to explore together
Hope and inspiration for what’s possible! Even when time, energy and resources are short - because, let's face it, when are they not?!
Why use relationship-building email?
It’s a genuine antidote to the flashier “buy my special offer now” marketing often seen on social media. Its steadier rhythm and longer form help people “visit” with you regularly. They may event get to know more about your business than you realise you’re sharing. And you can use your content to build their understanding of the value of what you offer.
Get a head start: the pre-event series
Once you’ve registered, you’re eligible to sign up for my pre-event email series ahead of the workshop featuring conversations with small business owners already using email marketing. Some of them will join us in the workshop.
Want to keep going after the workshop?
If you are inspired and looking for ways to carry the momentum forward into 2027 I will be offering two further resources to help convert intention to action:
A Field Guide to Good Emails: a DIY download that takes you through the process of building, and implementing, a 90 day plan for creating momentum, consistency and results with your your emails
The Good Email Project: a 90 day 1 to 1 coaching programme for anyone who wants hands-on help getting started. 4 places available to start in January.
Workshop Details
When: Thursday 3 December, 10am to 12 noon. The Zoom room opens a little before 10 so you can settle in, and I’ll stay on afterwards for any further questions.
Where: Online, on Zoom. The link will be sent to you when you register.
Price: £10
Overview
A practical workshop with behind-the-scenes examples showing how small businesses use email to boost loyalty and sales without much cost!
How to use good email marketing
Looking for cost-effective ways to raise your profile with existing customers, encourage loyalty and win repeat business? This workshop is designed to inspire you.
It’s also for you if you want new customers to know, love and trust your business from their very first interactions.
Maybe you’ve tried email marketing and lost heart?
Perhaps you weren’t seeing results, or you find it all too easy to avoid sitting down to write a regular email. In this workshop I’ll introduce you to some busy small business owners (including me!) who have found a way to make email marketing part of their business, and have reaped the benefits.
What you’ll take away
Real, behind-the-scenes examples of how small businesses use email to build connections
Ideas for creating content your customers enjoy reading
A chance to bring your own questions and issues for us to explore together
Hope and inspiration for what’s possible! Even when time, energy and resources are short - because, let's face it, when are they not?!
Why use relationship-building email?
It’s a genuine antidote to the flashier “buy my special offer now” marketing often seen on social media. Its steadier rhythm and longer form help people “visit” with you regularly. They may event get to know more about your business than you realise you’re sharing. And you can use your content to build their understanding of the value of what you offer.
Get a head start: the pre-event series
Once you’ve registered, you’re eligible to sign up for my pre-event email series ahead of the workshop featuring conversations with small business owners already using email marketing. Some of them will join us in the workshop.
Want to keep going after the workshop?
If you are inspired and looking for ways to carry the momentum forward into 2027 I will be offering two further resources to help convert intention to action:
A Field Guide to Good Emails: a DIY download that takes you through the process of building, and implementing, a 90 day plan for creating momentum, consistency and results with your your emails
The Good Email Project: a 90 day 1 to 1 coaching programme for anyone who wants hands-on help getting started. 4 places available to start in January.
Workshop Details
When: Thursday 3 December, 10am to 12 noon. The Zoom room opens a little before 10 so you can settle in, and I’ll stay on afterwards for any further questions.
Where: Online, on Zoom. The link will be sent to you when you register.
Price: £10